In an ever changing world, fashion is no constant either. A lot of fashion trends are about creating drama. Which is what the phenomenon of men wearing bras is all about. Yes you heard that right! A Japanese store has sold many a men’s bra (in colours such as black, white and pink) and is still getting some overwhelming response, say report. The reason being given out is ‘getting in touch with the feminine side’. And if that’s not enough, a UK store is now selling heeled shoes for babies.

Most designers agree that these are just passing fads that would find only a small market across the globe. They also believe that such trends are a ploy for just another marketing and publicity tactic.

Speaking on fashion a being fashion conscious, Donnatella was reported heard mentioning that the one thing about fashion is that ‘Fashion is not frivolous’. Her views on fashion were balance in many respects when she considered it a form of fantasy, something that Versace has developed as head of the Italian fashion house since taking over the reigns after the tragic death of her brother Gianni.

With a range of lifestyle items from sunglasses to furniture and even hotels, the Versace brand developed since 1980’s when it was all about supermodels and a confident, almost decadent, glamor. Gianni Versace was one of the first fashion designers to recognize the power of celebrity, and Donatella, working with her brother, had a strong hand in the advertising campaigns. She notes that while she has taken the Versace company in her own direction, Gianni was a huge influence on her life, encouraging her to join him when he was setting up his burgeoning fashion business.

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